Standing out in the world of voiceover (VO) isn’t just about having a golden voice or unparalleled editing skills; it’s also about being seen. In this era, where digital presence equates to professional existence, many VO artists face a crucial question: Is solely relying on personal websites enough, or is there untapped potential in voiceover platforms and directories? Specifically, let’s dive into why being prominently featured on platforms like VoicesUK, coupled with maintaining your own website, could be the game changer you hadn’t realised you needed.

The Visibility Conundrum

First off, let’s tackle an uncomfortable truth: no matter how stellar your VO skills are, they won’t do you much good if potential clients can’t find you. This is where Search Engine Optimisation (SEO) comes into play. SEO, the art of making your online presence more attractive to search engines (and thus to potential clients), is where voiceover platforms shine.

Platforms like VoicesUK are SEO powerhouses. They have the domain authority, the backlink profiles, and the optimised content strategies that individual VO artists would find challenging and expensive to replicate on their own sites. By being listed on VoicesUK, you’re essentially hitching your wagon to a rocket headed for the top of search engine results pages (SERPs). This visibility is crucial, not just for direct job opportunities but for building your brand in the VO community and beyond.

The Synergy of Platform Presence and Personal Websites

Now, you might be thinking, “If platforms offer so much visibility, why bother with a personal website?” The answer lies in control and specificity. Your own website serves as the central hub for your personal brand. It’s where you can showcase your skills in full, share detailed testimonials, blog about your experiences, and directly engage with potential clients. It’s your digital business card, brochure, and CV rolled into one, designed exactly to your specifications.

Moreover, leveraging platforms like VoicesUK in tandem with your website creates a powerful synergy. VoicesUK doesn’t just enhance your visibility through its SEO clout; it also provides a direct funnel to your personal website. Every click from your VoicesUK showcase to your website is a potential client interested enough in your work to learn more. And with the ‘?voicesuk‘ tracking parameter appended to all external URLs, you can precisely measure this traffic within your analytics solution, gaining valuable insights into your audience and the effectiveness of your showcase.

SEO Benefits: A Closer Look

Being featured on a voiceover platform offers a multifaceted SEO advantage. Firstly, the backlinks from a reputable, high-traffic site improve your site’s authority in the eyes of search engines. Secondly, the diverse range of keywords your profile might rank for can attract a broader audience, from corporate clients to independent creatives. Lastly, the social proof and credibility of being associated with a leading VO platform enhance trust in your brand.

Conversely, your website can target very specific keywords related to your niche within the VO world, something that might be more challenging on a broader platform. This specificity, along with high-quality, original content (think blogs, tutorials, and VO samples), can help you capture long-tail keyword traffic that is highly targeted and often closer to making a hiring decision.

Welcome to the VoicesUK blog. Here we explore all facets of the amazing world that is the voiceover industry. We feature guest authors on topics such as how to get started, what equipment is best for your recordings, how to find clients and how to best show off your skills on VoicesUK. To join our family of British voiceover artists please click here. To audition the perfect voice for your project click here.