Vocally, Rich`s tone encapsulates cool, credible and contemporary. He is unique in that he sounds gravelly and distinctive, and has the rare talent of sounding authentic and real. Edgy enough to cut through the airwaves, Rich possesses a “now” voice, that`s totally fresh and dynamic. Rich can be heard on the radio and on television throughout the UK, and around the world. A cracking guy, composed and confident, he`s great in a session and great with customers.